Smarter Safety

AI-driven technology that protects your people, machinery, and productivity.

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Overview of ASM equipment

Smart Worksite Safety Technology

Discover the future of worksite safety with ASM (Active Safety Management)—a revolutionary, New Zealand-designed system that goes far beyond beepers and buzzers.

ASM uses AI-powered cameras, radar sensors, RFID tags and smart analytics to detect real hazards, differentiate between people and objects, and even intervene to prevent accidents before they happen. Whether you’re on a busy construction site or managing a large fleet, ASM gives you real-time awareness, precision alerts, and peace of mind.

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Since

1973

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Our mission

It is to revolutionize worksite safety through intelligent, proactive technology. We’re committed to protecting lives, reducing accidents, and empowering operators with real-time awareness and automated intervention.

The catalyst for this change was a preventable workplace incident in 2009, triggering a mission to rethink how people and machines interact on site.

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Key Benefits

Detects People & Objects in Real Time
Automatic Brake & Throttle Interventions
Reduces Downtime & Injury Risk
Custom Zones & Responses
Reduces insurance costs
NZ-Designed & Supported

Our Point of Difference

Why Customers Choose ASM

ASM is trusted by operators and contractors who run heavy plant on complex worksites. Its value lies in reliability, repeatability, and results — fewer incidents, faster responses, and safer teams.

Wheel Loader equipped with ASM

The Safer Option

Reduces the likelihood of injury through proactive detection and smart automation.

Multi-sensor system (AI camera, radar, RFID) for maximum reliability.

ASM Monitor screen

Stay Connected

Provides complete visibility of safety performance via secure cloud data for 24/7 access to alerts, analytics, and history logs.

Integrated reporting and video capture for every safety event.

Worker with ASM equipment

Flexible Performance

Flexible installation across mixed fleets — from bulldozers and diggers to compactors and loaders. Configurable detection zones to suit specific machinery and job site layouts

OEM-agnostic — compatible with all brands of plant and construction machinery.

Worker with ASM equipment

Safer Crews

Helps crews focus on getting the job done safely and efficiently, enhancing operator confidence and situational awareness with clear, timely alerts.